A woman sitting on her bedroom floor against the crib, eyes closed, in morning light

For the flare after a good day

Every time you feel better, it flares.

A flare after a good day doesn't mean you broke something. It's often coming from your brain, not your spine. We teach you how to retrain it, about 10 minutes a day.

In a University of Colorado study, 2 out of 3 people who learned it were pain-free or close to it after four weeks. Results vary.

Find out why my back still hurts

Free 2-minute quiz · No email to start

Sound familiar?

“Feels like everytime I feel better and start working out again, pain just flares up.”

From a post on r/backpain. A stranger online, copied word for word. Not a customer.

A composite story

Saturday she walked three miles and felt like herself. Sunday she woke up bent over.

That's how this year has gone: a good stretch, a little hope, then a flare that makes her think she undid everything.

She didn't. A flare after a good day is common, and it isn't proof of damage. Often it's a nervous brain noticing that she's moving like normal again.

Built from what women write about this online. Not a real person.

What's going on

Your pain is real. It's often coming from your brain, not your spine.

Your brain's job is to protect you, and that includes protecting you from emotional pain. The conversation you keep putting off. The fight you keep going over. The pressure you carry on your shoulders every day.

Some people can be distracted from all that by something small. Not you. You'd see right through it. So your brain has to give you something real to feel: physical pain.

It usually borrows an excuse. A tweak lifting the car seat, a bad night's sleep, an old injury. Something that should hurt for a week or two. Then the pain keeps going for months, and the injury takes the blame.

The clue in her story: the flare follows the good day, not a heavy lift. A healed back doesn't punish you for feeling better. A nervous alarm might. Your pain is real and physical either way.

Sounds crazy. It's also been tested. In a University of Colorado study, 2 out of 3 people who learned it were pain-free or close to it after four weeks. Results vary. The science

Try it · 30 seconds

This is how it stops. Talk back.

When the pain shows up, you answer your brain instead of obeying it. Pick what you'd say back.

Your brain

On high alert

You felt good yesterday. Let's not get cocky.

The Good Back Days Guide on a linen bed, with a phone playing the bedtime audio, earbuds and a coffee

The Good Back Days Guide

Start tonight. Keep it for good.

$19

once, yours to keep.
One payment. Nothing renews.

  • The guide, with the studies30 pages
  • What to say back, word for wordScripts
  • The bedtime audio16 min
  • The cheat sheet and bad-day planPrint it
The contents page: Start here, Understand, Talk Back, Feel It, Go Back, the 30-day planA page of word-for-word scripts for talking back to your brain
Real pages from the Guide

Hear the first 30 seconds of the bedtime audio:

Bedtime audio, the first 30 seconds 0:00 / 0:30
Get the Guide, $19

One payment · Nothing renews · Apple Pay, Google Pay or card

The Good Days Guarantee

Try it for 30 days. If it isn't for you, reply to your receipt and you get all $19 back. No form, no questions.

Want the daily practice too? $59 once

Everything in the Guide, plus 30 days of 10-minute practice in the app and a short email each morning.

Start the 30 days, $59

Or start with the Guide and add the 30 days later for $40.

What you're probably wondering.

Education, not medical advice. A doctor should rule out anything serious first. New bladder or bowel problems, numbness in the groin, fever or a leg getting weaker: get seen today.

Did I re-injure it?

Probably not, but check with your doctor if the pain is new, different or getting worse. A flare after a good day is common, and one flare doesn't mean you're back at the start. The bad-day plan walks you through it.

Should I stop being active?

Ask your doctor or PT what's safe for you. Stopping everything can teach your brain that moving is dangerous, which keeps the alarm up. The method brings movement back slowly, at a pace that feels safe.

So it's all in my head?

No. The pain is in your back, and it's real and physical. Your brain is producing it, which is different from imagining it. Blushing works the same way, and your face really does turn red. Sometimes the brain's alarm stays on after an injury heals. An alarm can be turned down.

Is this a subscription?

No. One payment, nothing renews. The Guide is $19 and the Program is $59, and both come with the Good Days Guarantee: if it isn't for you, reply to your receipt within 30 days and you get every dollar back. There's no fine print.

A woman pushing a stroller down a tree-lined street in the late afternoon

Two minutes to find out if this is you.

A quick safety check, then a few questions about your back and your life.

Find out why my back still hurts

Free 2-minute quiz · No email to start

Find out why my back still hurts