For women with back pain that won't go away
Back pain that won't go away is often coming from your brain, not your spine.
We teach you how to retrain your brain to turn it off, in about 10 minutes a day.
2 out of 3
were pain-free or close to it after four weeks in a University of Colorado study.1 Results vary.
Free 2-minute quiz · No email to start
Sound like you?
- Putting off a confrontation you know you need to have?
- Carrying the weight of the world on your shoulders?
- Saying "I'm fine" when you're not?
- Swallowing your anger so everyone else stays comfortable?
Your brain: I'm only trying to help.
Your brain's job is to protect you. That includes protecting you from emotional pain.
Your pain is real and physical. Nobody's saying you imagined it.
The conversation you keep putting off. The fight you keep going over. The pressure you carry every day.
Some people can be distracted from all that by something small. Not you. You'd see right through it. So your brain gives you something real to feel: physical pain.
It usually borrows an excuse. A tweak lifting the car seat, a bad night's sleep, an old injury. Something that should hurt for a week or two. Then the pain keeps going for months, and the injury takes the blame.
Sounds crazy. It's also been tested.
1 University of Colorado, 2022. 151 adults with about ten years of back pain. 66% pain-free or nearly at four weeks, vs 20% with a placebo injection and 10% with usual care. Most held at one year. Results vary. See all three studies
Try it · 30 seconds
This is how it stops. Talk back.
When the pain shows up, you answer your brain instead of obeying it. Pick what you'd say back.
Your brain
On high alert
Careful. That's your back again. Better cancel tonight and lie down.
That's the practice. Notice what your brain is doing, let yourself feel the hard thing, and go back to your life. Every day, until your brain believes you.
The pain is real and physical. This is a demo of the practice, not treatment.
Free 2-minute quiz · No email to start
The short version
Why it can hurt after the injury heals.
Scans, the alarm in your brain, and the Colorado study, in 84 seconds. Captioned, so it works on mute.
The Guide is $19. One payment. Nothing renews. If it isn't for you, reply to your receipt and you get it all back. What's inside
The bedtime audio
Fall asleep talking your back down.
For the nights you're afraid of how you'll feel in the morning. Sixteen minutes to play in bed, and it comes with the Guide. Here are the first 30 seconds.
The Good Back Days Guide
Start tonight. Keep it for good.
$19
once, yours to keep.
One payment. Nothing renews.
- The guide, with the studies30 pages
- What to say back, word for wordScripts
- The bedtime audio16 min
- The cheat sheet and bad-day planPrint it
One payment · Nothing renews · Apple Pay, Google Pay or card
The Good Days Guarantee
Try it for 30 days. If it isn't for you, reply to your receipt and you get all $19 back. No form, no questions.
Want the daily practice too? $59 once
Everything in the Guide, plus 30 days of 10-minute practice in the app and a short email each morning.
Start the 30 days, $59Or start with the Guide and add the 30 days later for $40.
What you're probably wondering.
Education, not medical advice. A doctor should rule out anything serious first.
So it's all in my head?
No. The pain is in your back, and it's real and physical. Your brain is producing it, which is different from imagining it. Blushing works the same way, and your face really does turn red. Sometimes the brain's alarm stays on after an injury heals. An alarm can be turned down.
My MRI shows a herniated disc.
It might matter, and your doctor should weigh in. But a scan can't tell you which finding hurts. In a review of 3,110 scans of people with no back pain at all, 37% of 20-year-olds already showed disc degeneration. By 80 it was 96%.
I've tried everything.
PT, the chiropractor, injections. They all treat your back. If each one helped for a while and then wore off, that's a clue your back isn't what keeps the pain going. This works on your brain's side of it. It doesn't work for everyone, which is why the refund exists.
Should I stop seeing my doctor?
No. A doctor should rule out anything serious first, and anything new or getting worse goes to them. Keep the care that's helping. This is education, not medical care.
How long until I notice something?
In the Colorado study the big change came over four weeks. Some people notice the fear getting quieter first. Some take longer, and it doesn't work for everyone, which is what the refund is for. Results vary.
Is this a subscription?
No. One payment, nothing renews. The Guide is $19 and the Program is $59, and both come with the Good Days Guarantee: if it isn't for you, reply to your receipt within 30 days and you get every dollar back. There's no fine print.
Skeptical is fair. Start with the free part.
Two minutes. A safety check first, then five quick questions about the clues a scan can't see.